After an initial investigation I have decided to use a minimalist approach in this project with a subtle colour pallet and a simple font to let the colourful clothing designs stand out. The teal punchy colour was included to underline the progressive character of muelleroot’s brand.
Website was done in the following minimalist approach. The goal of the landing page was to clearly communicate what the E-shop offers. The website implements E-commerce functionalities including payment with card.
Luis is now able showcase his products. He updates the portfolio himself whenever new design are ready. He was able to scale up his sales and bring new traffic to his website. Many of the visitors converted into followers on instagram where the marketing is being focused into.